Customer For Life search engine marketing (SEM) campaigns are holistic. We include our experience in branding and marketing and go beyond conventional SEM tools. Our strategy includes value keywords, relevant ads, dynamic landing pages and lead integration with your CRM. This results in more efficient campaigns and lower costs.

Relevant keywords drive all campaigns. The easy way to select keywords is to determine terms that have the greatest search popularity for your business and just buy them. Unfortunately the most popular keywords are also the most expensive. Customer For Life works to identify less popular keywords that are effective but may be missed by other advertisers. This lowers your cost and increases potential sales opportunities. For example, instead of spending $3.00 for a ‘click’ we may identify quality terms that cost $1.00. This in effect saves you $2.00 or 66% on that purchase. Your ad budget goes further.

Not surprisingly, relevancy is also important when writing your ads. Keywords should be mentioned in your ad whenever possible. This strategy will increase your page rank without costing extra. More keywords should mean more ads to maintain higher placement and lower costs. Customer For Life works to maximize keyword/ ad relevance saving you money and increasing sales opportunities.

A landing page is the destination someone reaches when clicking your Bing, Google or Yahoo ad. In most cases your prospect is directed to your homepage which has little or no relevance to your keywords and ad. The likelihood that someone will call, email or buy your product diminishes significantly. Customer For Life develops custom landing pages that are relevant and align with your keywords and ads. This increases your chance of converting to an inquiry and making more sales.

Customer For Life helps you manage your leads and customers directly within salesforce.com. Prospects often are not ready to buy immediately. We help you control opportunities with sales stages and sales pipelines. Email, call, direct- mail, web to lead campaigns are all supported by Customer For Life professional services.